Real Estate Search Marketing

In my previous blog post I drilled down parts of performance marketing. If you like to start your performance marketing activity in real estate industry to generate leads, I definitely recommend to start with search marketing Benefit of the search marketing for realtors Why I consider search marketing as the most important part of your […]

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Spice Up Your Email Campaign with Email Surveys

Knowing all that we do about the benefits of email marketing for boosting business, you are likely already putting effort into your campaigns. Nevertheless, even with the best efforts and email marketing strategies in place, sometimes small businesses could all benefit from stepping up their game and “spicing up” their email marketing campaigns. One way […]

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Negative Keyword Tool

Negative Keyword Analysis Looking for negative keywords is not the most enjoyable part of PPC manager’s tasks. On the other hand if you want to optimize your campaign performance, you can not skip this process. I felt the same while I managed many AdWords campaigns, so I started to think on how can I speed […]

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Dynamic remarketing vs. recommendation system

Dynamic remarketing for ecommerce Dynamic remarketing was available for shopping campaigns at AdWords, so only ecommerce sites could use dynamic remarketing feature. I have managed many ecommerce website’s AdWords account where I used dynamic remarketing and usually I reached higher ROI than account average. Since dynamic remarketing shows exact item details in ads, AdWords needs […]

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User-Friendly Web Designs Can Grow Your Company

When you have reached optimal performance with your PPC or SEO  campaign there are only so many things you can do to optimize further. One of the best ways to further optimize your digital marketing efforts aside from working with Analytics is to work on your website’s usability or design. As a colleague of Krisz […]

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Recommendation System at Google AdWords

Google AdWords remarketing feature developed a lot in the past years. Nowadays we are able to setup well-targeted remarketing campaigns and based on campaign metrics they are running really well. Different remarketing list creation rules like URL based rule, tag based rule or custom combination rule allow us to create specific segments and reach visitors […]

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