Negative Keyword Tool

Negative Keyword Analysis Looking for negative keywords is not the most enjoyable part of PPC manager’s tasks. On the other hand if you want to optimize your campaign performance, you can not skip this process. I felt the same while I managed many AdWords campaigns, so I started to think on how can I speed […]

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Dynamic remarketing vs. recommendation system

Dynamic remarketing for ecommerce Dynamic remarketing was available for shopping campaigns at AdWords, so only ecommerce sites could use dynamic remarketing feature. I have managed many ecommerce website’s AdWords account where I used dynamic remarketing and usually I reached higher ROI than account average. Since dynamic remarketing shows exact item details in ads, AdWords needs […]

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Recommendation System at Google AdWords

Google AdWords remarketing feature developed a lot in the past years. Nowadays we are able to setup well-targeted remarketing campaigns and based on campaign metrics they are running really well. Different remarketing list creation rules like URL based rule, tag based rule or custom combination rule allow us to create specific segments and reach visitors […]

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