When you have reached optimal performance with your Pay per click (PPC) or SEO  campaign there are only so many things you can do to optimize further. One of the best ways to further optimize your digital marketing efforts aside from working with Analytics is to work on your website’s usability or design. As a […]

Google launched a new campaign type at Google AdWords called Search Network with Display Select a couple of month ago. Earlier we also had a feature to merge search and display campaign named Search & Display Network campaign. The essential idea is similar at Search Network with Display Select like Search & Display Network campaign, […]